A successful presentation is one that enthralls the audience by keeping them engaged without losing focus on the epicenter of the topic being presented. For this, a presenter has to employ newer techniques to grab and retain the attention of the audience throughout.
Researches prove that to convey a message powerfully to a target audience videos are a much more effective tool of communication than texts and pictures. Videos infuse life into images and have the power to transmit emotions that are usually lacking in slides and plain speeches.
This article discusses seven basic strategies that can make your presentation much more relatable and convincing to your target audience.
The art of storytelling
From time immemorial, humans are fond of stories. Be it any business model, try to begin with a story that automatically draws the attention of the audience. It is easy to transmit emotion through a story, hold back the viewers, and sequentially unwind its knots through the business proposal you are offering.
Conceptualize and structure the content well before starting and prepare a storytelling video, which can be a simple collection of pictures in a chronological order that narrates your story. Utilize any one of the free photo video maker tools available online to create incredible videos without much of a trouble.
Another effective video format is the usage of infographics. This involves pie charts, histograms, line charts, and other images that appealingly illustrate the points. Such diagrams can be used alternatively with pictures and illustrations to offer a visually assorted video format for the audience.
Also, a diagrammatic representation of facts and figures reach the audience much more efficiently than long paragraphs of written findings and observations. Keep the charts simple, clear, and few to create a substantial impact on the viewers.
The recent advertising technique that has been favored by many advertisers is the usage of visual metaphors. Visual metaphors are representations of a particular product, place, or thing that bears a close similarity to the image being displayed on the visual.
Videos that use visual metaphors contain minimal plain text at the bottom of the images, perhaps to hint at the similarity between the image and the hidden concept that links it to the topic being discussed.
These visual metaphors are proven to create a strong influence on the audience, which can never be achieved verbally.
Not all videos you use need to be technical bulletins, pictorial representations, and research findings. Animated videos help in de-stressing the audience by keeping the tone of the presentation light and enjoyable.
Animated characters, animals, and even cartoon figures can be utilized to engage with the audience to keep the session lively and resourceful at the same time.
Motion graphics is an adapted version of the animated video where animations are accompanied by text messages. Motion graphic videos leave no room for boredom at the audience side because it kindles curiosity in finding out what is projected and how does it relate to the subject of discussion.
Inclusion of motion graphic videos is a great way to maintain a lively session throughout.
Music is a powerful tool to enhance the emotion being handled in the video. Music can create a healthy sphere of influence on the audience. From mild instrumental music to authoritative voice-overs, a music video has a more substantial impact when compared to a ‘visual only’ presentation.
To create a potent video with aiding music content, you need not possess any technical expertise to find the right match. You can make use of the online photo slideshow maker with music free, that offers numerous customizable video templates with free hand-picked music tracks.
A variant of the music video is the audio narration video. A strong voice with a clear and crisp content accompanied by suitable visuals, keeps the audience at the edge of the seat, with undivided attention.
Employ non-linear presentation technique
It is common for the audience to get bored when they visualize presentation after presentation, all following the same chronological order. It makes the content predictable, thereby making the presentation monotonous without any liveliness.
For this, structure your video in a non-linear format so that there is no particular order in which the slides appear. This leaves the audience in a curious state, eagerly awaiting the next topic that is going to be discussed. This also gives you the flexibility to shape your video according to the needs of your target audience.
Create interesting transitions that flip between different topics with exciting visuals from time to time. A presentation that is a mix of audio narration, infographics, animations, and stories is said to be a highly impactful presentation that stays in the minds of the audience for very long.
End on a meaningful note
To end a presentation, meaningfully, is to engage the audience to be a part of the session. This can be achieved in many ways. Try incorporating quizzes at the end of the videos to test the understanding of the audience. You can also welcome suggestions and feedback to make the session conversational.
Endnotes are usually summaries of the presentation that contain all the significant points summed up and cut short. For a change, an endnote can contain a quote by a famous personality who is a pioneer in the domain.
It can also contain a piece of music with a poem or plain text that emphasizes the core point of the presentation in one statement.
Such techniques leave the audience with an emotional bond that carves a strong impression on their minds. To make the presentation conversational, you can also invite the audience to raise questions, encourage them to give honest reviews of the session.
To create a lasting impact, you should give a call to action. Ask the audience to visit a website, participate in a poll, or sign up for a contest- it is all a means to take the presentation to the next level. Such simple steps ensure that the audience is filled with the fulfillment of contributing to the session in one way or the other.
The result expected of a presentation is that it should have a lasting effect on the audience. This is achieved by engaging videos that offer a visual treat to the audience, making them impactful and also resourceful at the same time.
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