Regardless of what you may have heard, direct mail is not dead. A great way to reach potential customers is by sending a physical piece of mail to them. However, not all mail is the same. Use the tips and information found below to create effective direct mail postcards.
Use Nice Visuals on the Postcard
When it comes to creating postcards for real estate marketing, make sure to use stunning images for the front. After all, if the recipient has an entire stack of mail to sort through, having something that will catch their eye, such as a stunning visual, will pay off.
Now you may wonder – how can you stand out. The answer is by making sure that you are not paying it safe. Use bigger blocks of color or images that have a lot of contrast. Also, use fonts that are different from what is typically seen in printed material. Be sure your message is short but effective.
Personalize the Postcard
In the past, personalization added an additional cost to the creation of direct mail. While this is still the case, the cost is low. Also, compared to the ROI this personalization offers, the investment is well worth the investment.
Use a Clear Call to Action
A direct mail postcard needs to have a clear and easy to understand the call to action. It should be concise and easy to pick out of the other text. Remember, people want to be told what to do next.
When it comes to direct mail postcards, there are a lot of factors to be considered. If you want to make the most of your direct mail campaign, be sure to use the information here. It will ensure that you can create an effective campaign that helps you get the results desired.