Developing and building a brand new product is an exciting process for any businessperson. From the brainstorming process to the development of initial drafts and prototypes to the production of the real thing, every step of the journey helps you refine the product into something customers will enjoy. The prototyping process is perhaps the most crucial; here are three reasons why.
It Helps With Fine-Tuning
Prototyping gives you an opportunity to work out the logistical details of a new product. When you have a 3D design to work with, you can determine whether your draft dimensions were accurate, how aesthetically-pleasing the materials are when combined and whether the materials can withstand the movement or environmental conditions for which they are designed. It might even allow you to test less expensive materials in order to save on manufacturing costs. Once you have this data, you can go back and adjust the original design before proceeding with the development process.
It Helps Garner Support
When your idea is just on paper, it can be hard to get others on board with the vision. However, once you have a great prototype, it’s a little easier for marketing departments, investors and other partners and colleagues to see the value in your work. In addition, it helps validate your idea to virtually anyone you might talk to (including future consumers), ensuring that they take your idea more seriously and gain more respect for both you and the product. These interactions may also create opportunities for others to provide additional feedback on the product, helping to make it the best it can be.
It Helps Refine Your Vision
A clear vision is a must when it comes to product development. While your calculations may be spot-on, your market niche is well-defined and your execution of the idea is exemplary, a physical prototype may have the power to shift your vision just a little more in the right direction. You might gain clarity on functionality, appearance or packaging details once your product is a real-world piece rather than just a mere image on a screen.
Prototyping can often be a lengthy process, but in the end, you will have a clearer vision, real-world support and a well-refined product. With all of this in mind, you can be confident that your product will be solidly designed and ready for final production when the prototyping process is finally complete.
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